For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I’ve seen some people online say that the movie/theater industry is losing people in general but I don’t think that’s the case.
Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?
Every time a sequel or a comic book movie lands on its face, someone rewrites an article about franchise/superhero fatigue. And that’s been going on for over a decade.
People will show up to watch a good movie. Guardians 3 did really well. Spider-Man is the “same old stuff.” This is all cherry picking examples. Movies don’t do well when they’re bad or the star is unappealing somehow.
Hollywood will stop making these movies when people stop paying to see them.
I think Guardians 3 and Spiderverse may be exceptions though. Spiderverse has a cool visual style that makes it stand out and is riding of the goodwill of the last film. Guardians 3 is the last guardians film and I’ve seen a lot of people say it was the last marvel film they were interested in. I think audiences might need more motivation than just a marvel logo now. Captain Marvel got over a billion dollars while marvel was on the hype train but I doubt the sequel does that well.