Corporate America may be bumping up against the limit of its power to keep raising prices as consumers in some markets cry uncle.

“Even though we’re pushing through pricing, the consumer is tolerating it well,” he said in October analyst call.

normal way to talk about ‘fellow’ human beings

  • whoelectroplateuntil@sh.itjust.works
    2·
    10 months ago

    There was an article on here the other day about the $20 big mac meal. Basically McDonald’s is trying to exploit higher grocery prices, assuming more consumers will go to them instead. But they seem to not realize that charging as much as a douchey hipster restaurant for a burger and fries while being literally on par with frozen food is a losing proposition. It’s like they forgot they’re still in competition with the entire rest of the restaurant industry and that their prices have to stay below grocery prices to be competitive with groceries in the first place.

    Hilarious, not gonna lie.

    • prole@sh.itjust.worksEnglish
      21·
      10 months ago

      and that their prices have to stay below grocery prices to be competitive with groceries in the first place.

      What? You can get enough ingredients to make 4 burgers for that much at a grocery store. You just have to make it yourself. The entire concept of fast food is that you’re paying more for the convenience.