Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
Why would I, as a customer, be ‘motivated to visit’ to see your magic price changing menu? I’m going to a restaurant that can’t fucking do that.