Uber and Lyft say they're ending services in Minneapolis over a city-mandated driver pay increase. The city council pushed through the measure to bring driver pay closer to the local minimum wage of $15.57 an hour.
If costs like support agents that scale with rides make the rides unprofitable, their business model is upside down. Especially for Uber, I’m counting costs that scale with rides with costs per ride, vs infrastructure and truly fixed costs. Maybe they’re so close to breaking even per ride that raising costs depresses demand enough to make them unprofitable, but it seems a lot more likely they’re doing this to send a message first and foremost.
That’s my point though?
If costs like support agents that scale with rides make the rides unprofitable, their business model is upside down. Especially for Uber, I’m counting costs that scale with rides with costs per ride, vs infrastructure and truly fixed costs. Maybe they’re so close to breaking even per ride that raising costs depresses demand enough to make them unprofitable, but it seems a lot more likely they’re doing this to send a message first and foremost.