bookwormstory.social
  • Communities
  • Create Post
  • heart
    Support Lemmy
  • search
    Search
  • Login
  • Sign Up
jayrod@lemmy.film to Movies and TV Shows@lemmy.filmEnglish · 2 years ago

After “Barbie,” Mattel Is Raiding Its Entire Toybox

www.newyorker.com

external-link
message-square
26
link
fedilink
53
external-link

After “Barbie,” Mattel Is Raiding Its Entire Toybox

www.newyorker.com

jayrod@lemmy.film to Movies and TV Shows@lemmy.filmEnglish · 2 years ago
message-square
26
link
fedilink
In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO.
alert-triangle
You must log in or # to comment.
  • reverie@lemmy.world
    link
    fedilink
    English
    arrow-up
    24
    ·
    2 years ago

    Gritty, raw UNO movie coming soon

    • _Rho_@lemmy.world
      link
      fedilink
      English
      arrow-up
      8
      ·
      2 years ago

      UNO, but it’s a Yu-Gi-Oh style anime movie.

      • CyanPurple@kbin.social
        link
        fedilink
        arrow-up
        7
        ·
        2 years ago

        “Believe in the heart of the cards!”

        gets a +4

        • pancakes@sh.itjust.works
          link
          fedilink
          arrow-up
          1
          ·
          2 years ago

          gets sent to the shadow realm

  • freamon@feddit.nl
    link
    fedilink
    English
    arrow-up
    15
    ·
    2 years ago

    Daniel Kaluuya is starring in a Barney movie and I’m not even joking.

    • DreamyDolphin@kbin.social
      link
      fedilink
      arrow-up
      8
      ·
      2 years ago

      And apparently it is adult-themed and explores millennial angst and disenchantment, because reasons. Yes, really.

      • ddugue@lemmy.ca
        link
        fedilink
        arrow-up
        3
        ·
        2 years ago

        Damn, it could work.

  • wackypants@lemmy.world
    link
    fedilink
    English
    arrow-up
    10
    ·
    2 years ago

    They should raid my GF’s toybox. It’ll keep them busy for years.

  • LeZero@lemmy.world
    link
    fedilink
    English
    arrow-up
    6
    ·
    2 years ago

    Can’t wait for more corporate slop, maybe an “Agent Orange” movie in parternship with Bayer

    • ours@lemmy.film
      link
      fedilink
      English
      arrow-up
      2
      ·
      2 years ago

      “Product” movies are all the rage. I could totally see them doing an Aspirin movie.

      • LeZero@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        2 years ago

        Aspirin vs Paracetamol : Dawn of Big Pharma

        • ours@lemmy.film
          link
          fedilink
          English
          arrow-up
          2
          ·
          2 years ago

          In the mid credit scene they setup Heroin as the vilain for the next movie.

  • agentshags@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    3
    ·
    2 years ago

    That was one long fucking article lol

  • CarlsIII@kbin.social
    link
    fedilink
    arrow-up
    3
    ·
    2 years ago

    Finally, a Masters of the Universe movie!

    • Steeltooth493@kbin.social
      link
      fedilink
      arrow-up
      2
      ·
      edit-2
      2 years ago

      Skeletor is here to say some insightful meme crap He-Man! Be back in one hour!

    • King Mongoose@lemmy.film
      link
      fedilink
      arrow-up
      1
      ·
      2 years ago

      Sorry, not wearing my sarcasm detector at the moment…you do know there are already two MOTU movies…?

      • CarlsIII@kbin.social
        link
        fedilink
        arrow-up
        2
        ·
        edit-2
        2 years ago

        Wow, that animated movie is just the first 5 episodes of She Ra stitched together which already ran on TV? That’s some evil shit.

        • King Mongoose@lemmy.film
          link
          fedilink
          arrow-up
          2
          arrow-down
          1
          ·
          2 years ago

          Now you’re getting it! 😉

          !moviesnob@lemmy.film

  • Ertebolle@kbin.social
    link
    fedilink
    arrow-up
    6
    arrow-down
    3
    ·
    2 years ago

    This is perhaps bad news for Lena Dunham, whom Mattel has lined up to helm “Polly Pocket.”

    Kill it with fire

  • King Mongoose@lemmy.film
    link
    fedilink
    English
    arrow-up
    4
    arrow-down
    2
    ·
    2 years ago

    I was gonna post a rant railing against this obvious money-grab (shilling, product placement, half the budget is marketing/promotion blah blah blah) when, utilizing my encyclopedic memory of the moving image, I realized this type of “cinema” is nothing new. The only real difference is that now it is no longer an afterthought but an integral part of the plan, an efficient, organized, concerted cross-media marketing ploy. It’s not meta, it’s nostalgia rationalization; it’s not smart, it’s calculated.

    Brand immersion my ass.

    !moviesnob@lemmy.film

  • PigglyWiggly@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    2
    ·
    edit-2
    2 years ago

    deleted by creator

  • Gikiski@fedia.io
    link
    fedilink
    arrow-up
    0
    ·
    2 years ago

    Next company up, Mego.

    • King Mongoose@lemmy.film
      link
      fedilink
      English
      arrow-up
      2
      ·
      2 years ago

      I think your timing’s off. You might have made big money pitching that idea 10-20 years ago. The Micronauts Movie! Action Jackson: 8" of Dynamite!

      • Gikiski@fedia.io
        link
        fedilink
        arrow-up
        1
        ·
        2 years ago

        Fairly satisfied that somebody understands!

        • King Mongoose@lemmy.film
          link
          fedilink
          arrow-up
          1
          ·
          2 years ago

          😬 I’m almost ashamed of myself! 🤣 Cheers!

          !moviesnob@lemmy.film

Movies and TV Shows@lemmy.film

moviesandtv@lemmy.film

Subscribe from Remote Instance

Create a post
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !moviesandtv@lemmy.film

General discussion about movies and TV shows.


Spoilers are strictly forbidden in post titles.

Posts soliciting spoilers (endings, plot elements, twists, etc.) should contain [spoilers] in their title. Comments in these posts do not need to be hidden in spoiler MarkDown if they pertain to the title’s subject matter.

Otherwise, spoilers but must be contained in MarkDown as follows:

::: your spoiler warning
the crazy movie ending that no one saw coming!
:::

Your mods are here to help if you need any clarification!


Subcommunities: The Bear (FX) - [!thebear@lemmy.film](/c/thebear @lemmy.film)


Related communities: !entertainment@beehaw.org !moviesuggestions@lemmy.world

Visibility: Public
globe

This community can be federated to other instances and be posted/commented in by their users.

  • 2 users / day
  • 2 users / week
  • 2 users / month
  • 8 users / 6 months
  • 3 local subscribers
  • 3 subscribers
  • 1.02K Posts
  • 11.7K Comments
  • Modlog
  • mods:
  • admin@lemmy.film
  • BE: 0.19.12
  • Modlog
  • Legal
  • Instances
  • Docs
  • Code
  • join-lemmy.org