I am not siding with big business over small business, I am siding with a business deciding to change how they present their services over an author complaining about the change.

Google was not always the market leader, but it gained that position over a long time, with a lot of work by hundreds of thousands of people. Are you saying that the efforts of all those people now suddenly don’t count, and that their contributions to making Google what it is today are unimportant? That Google, because all those people worked to make it so big, now has to suddenly be torn down? What does that mean for the value of any employee at any business? Is not the goal of a business to become market leader? What, now the market leader has to be punished for its employees doing their job well and the business becoming the primary preference of people? Why would any employee ever want to do their job well if they know that their hard work will just be destroyed in the end? At that point, why even work at all?

Independents will never vanish. New independents pop up literally every single day. Sometimes even the same people under a new name.