When Tesla releases its first quarter earnings this afternoon, the company’s CEO Elon Musk will field the usual questions about new products, new factories, and progress toward its futuristic vision of self-driving cars and robot workers. But Musk will also face increasingly urgent questions about its current state of affairs — and why everything seems to be going to shit.
Earlier this month, the company reported its first year-over-year sales drop in four years, a sign of rougher waters ahead. Tesla’s stock has fallen more than 40 percent since the start of the year, including a 13 percent drop in the last week. The company laid off over 14,000 employees last week, 10 percent of its global workforce — which could end up being closer to 20 percent when all’s said and done, according to Bloomberg. Today’s earnings report is expected to include Tesla’s lowest profit margins in six years, a sign that rampant price-cutting continues to exact a toll.
I’ve got coworkers who literally think Elon is humanity’s savior. This came up today (shared a pic of a tesla w/ a bumper sticker that said “I bought this before we knew Elon was crazy…” and they IMMEDIATELY started gargling his metaphorical balls).
There’s a tiny sliver of market that represents the overlapped portion of 1) hopeless rednecks, and 2) people interested in owning an electric vehicle… that’s Tesla’s target customer. It’s gonna saturate in a hurry, but it’s also a cult-like following of cash cows eager to be milked. My money’s on Tesla’s performance steadying out and maintaining a not-great but not-bad-enough-to-tank-the-company level of financial success.