A study by the nonprofit Brookings Institution says Russian state-affiliated accounts have boosted their use of TikTok and are getting more engagement on the short-form video platform ahead of the U.S. presidential election.

Russian state-affiliated accounts have boosted their use of TikTok and are getting more engagement on the short-form video platform ahead of the U.S. presidential election, according to a study published Thursday by the nonprofit Brookings Institution.

The report states that Russia is increasingly leveraging TikTok to disseminate Kremlin messages in both English and Spanish, with state-linked accounts posting far more frequently on the platform than they did two years ago.

Such accounts are also active on other social media platforms and have a larger presence on Telegram and X than on TikTok. However, the report says user engagement — such as likes, views and shares — on their posts has been much higher on TikTok than on either Telegram or X.

    • afraid_of_zombies@lemmy.world
      2·
      6 months ago

      I agree. New rule: every video or comment that is traceable back to Putin results in another billion dollars in free gear to anyone who will use it to cause problems for Russia. Watch how fast the “as a black woman I am voting for Trump” factories there shutdown.