Former President Donald Trump hit the jackpot this spring when his social media company finally went public.
Even though Trump Media & Technology Group DJT generates very little revenue, investors are assigning an eye-popping valuation north of $9 billion to the company. Trump’s dominant stake in Trump Media is now valued at nearly $6 billion.
Yet new data shows its main product — the conservative-friendly social network Truth Social — remains a very tiny player in its industry, and it’s getting even smaller.
Truth Social’s average number of daily active US users on iOS and Android dropped by 19% year over year in April to about 113,000, according to data shared exclusively with CNN from Similarweb, a data intelligence company.
There might be some limited value to politicians, but not anything like the current valuation.
I mean, politicians run their own mailing lists, have lists of people to contact already, and there are already political forums out there.
At least some of it is retail investors who politically believe in Trump, don’t have any idea what they’re doing, and are getting sold a pretty terrible deal. My understanding is that there’s been some discussion over the high proportion of retail investors involved.
He might walk away with a lot of their money, but I gotta believe that that’s gonna hurt his presidential campaign. If you plow a bunch of your life savings into the guy and he walks off with them, you may not be feeling too friendly towards him afterwards.
Those would be the same as the normal audience for “truth” social.
I’m sure that there’s substantial overlap between the “user” and “investor” groups.