Counterpoint Research's analysis shows that at its peak in 2017, there were more than 700 smartphone brands contributing to the 1.5 billion units sold annually. In 2023,...
I feel like you have Apple, Samsung, Pixel as the big 3 (in the western world)
Then it’s Xiaomi, OPPO (and it’s subbrands), Motorola and maybe Nokia which are all just “cheaper alternatives” or as I think people think of them “android”
Then you have your niche phones like fairphone etc.
I see more tv ads for pixels than I do for galaxy phones.
I feel like you have Apple, Samsung, Pixel as the big 3 (in the western world)
Then it’s Xiaomi, OPPO (and it’s subbrands), Motorola and maybe Nokia which are all just “cheaper alternatives” or as I think people think of them “android”
Then you have your niche phones like fairphone etc.
I see more tv ads for pixels than I do for galaxy phones.