But there’s no practical way you could hold the future owners of the business to that directive. If you own the business, you get to set the directives, including overwriting previous ones.
The only way to enforce it is to maintain controlling interest in the business. Or, at least spread the interest among multiple parties so no one person can dictate it.
Even then though you could have employees voting to change the direction of the business. If someone offers to buy the business for billions, then it’s possible everyone would vote to accept the sale and change everything.
But there’s no practical way you could hold the future owners of the business to that directive. If you own the business, you get to set the directives, including overwriting previous ones.
The only way to enforce it is to maintain controlling interest in the business. Or, at least spread the interest among multiple parties so no one person can dictate it.
The best way to do this would be to make the company Employee Owned
Even then though you could have employees voting to change the direction of the business. If someone offers to buy the business for billions, then it’s possible everyone would vote to accept the sale and change everything.
The business is always going to change over time.