• rcbrk@lemmy.ml
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    4 months ago

    Huh. Even Boeing doesn’t want to be associated with Boeing:

    Boeing executives have repeatedly sought to make clear that the Starliner program operates independently from the company’s other units — including the commercial aircraft division that has been at the center of scandals for years.

      • mkwt@lemmy.world
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        4 months ago

        No, the spacecraft gets lumped in with the military business unit because the contracting structures are similar, and very different from how commercial aircraft development is financed.

    • Dessalines@lemmy.ml
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      4 months ago

      The classic rebranding ala facebook -> meta / insta, or food companies with their thousands of differently named subsidiaries.