How would a company decide that something should be “legitimate interest” vs “consent”?
EDIT: Definition of “Legitimate Interest”, when hovering over the question mark.
How does legitimate interest work?
Some vendors are not asking for your consent, but are using your personal data on the basis of their legitimate interest.
These days if a site does that I go elsewhere - the trouble is, I really want to shout at them to tell them why I am going somewhere else but there is rarely a useful contact to do so.