Removing the ability to opt-out of ad personalization based on your Reddit activity, except in select countries.
Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity—what communities you join, leave, upvotes, downvotes, and other signals—to get an idea of what you might be interested in.
The vast majority of redditors will see no change to their ads on Reddit. For users who previously opted out of personalization based on Reddit activity, this change will not result in seeing more ads or sharing on-platform activity with advertisers. It does enable our models to better predict which ad may be most relevant to you.
edit: updated link to old.reddit.com
Because my day isn’t shitty enough, I went over there to see what’s the vibe. Sure enough, people are complaining. There’s also a surprising amount of bootlickers who parrot the “argument” that people have been saying things have been going downhill, but Reddit still is popular so it can’t be going downhill. As if shitty things can’t be popular.
I’ve seen a couple of people who saw this as the last straw, which is better than nothing, but I feel that those remaining in that site, no matter how they kvetch about it, deserves to be frog stew (as in that boiling frog metaphor). I’d love to be proven wrong though.