I don’t like the clickbait title at all – Mastodon’s clearly going to survive, at least for the forseeable future, and it wouldn’t surprise me if it outlives Xitter.
Still, Mastodon is struggling; most of the people who checkd it out in the November 2022 surge (or the smaller June 2023 surge) didn’t stick around, and numbers have been steadily declining for the last year. The author makes some good points, and some of the comments are excellent.
Decentralisation and having multiple instances isn’t even that much of an issue. 99.999% of all Twitter refugees were railroaded to Mastodon and what seems like 99% of these straight to mastodon.social. They genuinely thought mastodon.social was “the Mastodon website”, just like twitter.com was the Twitter website. It took many of them months to even notice that Mastodon is decentralised. And it took some of them even longer to notice that the Fediverse is, in fact, more than just Mastodon while half of them think that Fediverse = Mastodon after almost two years.
No, the biggest issue is: What they were looking for was not something radically different from Twitter, now that Twitter sucked. They were looking for a Twitter without Musk. Like, a drop-in replacement that doesn’t require them to adjust in any way. A 1:1, 100% identical clone of Twitter how it was the day before Musk took over with the same UI and the same UX and the same culture.
When they were railroaded to mastodon.social, they were told that Mastodon is “literally Twitter without Musk”. And they took it as literally. By face value. And then they ended up on something that looked and felt nothing like Twitter. No matter how many of Twitter’s limitations Gargron arbitrarily and unnecessarily implemented into Mastodon, he never got close enough to Twitter itself.
People would stick around because Mastodon felt like the only alternative to Twitter there was. Of course, they kept using Mastodon exactly like Twitter, not adopting to Mastodon’s culture and relying on their toots being delivered to people by an algorithm that Mastodon simply doesn’t have. Hashtag? Fuck hashtags, I didn’t need no hashtags on Twitter, so I ain’t gonna use none on Mastodon. And then they wondered why so few people discovered them and their content.
They didn’t want to adapt. They were waiting for Mastodon to finally “fix the bugs” that made it different from Twitter. Which it didn’t.
Instead, Mastodon developed its own culture (which is a story of its own). And they were pressured to adopt Mastodon’s culture. CWs for sensitive content for any definition of “sensitive”. Twitter ain’t got no CW field. Alt-texts for all images, and it had to be actually useful and informative. They ain’t never done no alt-texts on Twitter. Of course, the right hashtags. See above.
Also, Mastodon-the-app is lack-lustre. Whereas the official apps for just about everything else are fully-featured, the Mastodon mobile app is only there for there to be a mobile app named “Mastodon” for those people who join a new online service by grabbing their iPhones and loading the app with the same name as the service from the App Store. Especially newbies often can’t wrap their minds around using an online service with an app that doesn’t have the same name. But the official Mastodon app is actually just about the worst Mastodon app out there. At the same time, for many Mastodon users, this app IS Mastodon. They’ve never seen the Web interface. What the app can’t do, Mastodon can’t do.
Lastly, Mastodon was probably also way too techy. Like, you had people talking about Linux and Open Source and Web design and whatnot all over the place, something that they themselves knew nothing about and weren’t interested in. On top came those people with their weird-looking monster posts that said the Fediverse is not only Mastodon, and they were posting from something that is not and has never even been affiliated with Mastodon.
And then Bluesky came along. And Bluesky looked exactly like what they’ve been wanting all the time: a 1:1 Twitter clone. One big reason for Bluesky’s success is that it shamelessly ripped off the UI of immediately-pre-Musk-takeover Twitter, both the website and the mobile app. A fully-featured, well-polished mobile app with all the same features as the website. And at first glance, it feels like the same monolithic walled-garden silo as Twitter with the same kinds of users as Twitter, minus the Nazis. At least not as ripe with übergeeks as Mastodon.
Also, Bluesky grew faster and quickly had more users than Mastodon. Which sounded like more followers in less time. Exactly what all those famewhores that brag about their Twitter follower counts were craving.
People wanted a pre-Musk Twitter clone. Mastodon isn’t one. Everything else in the Fediverse is one even less. Bluesky is just that. Bluesky is what people had wanted all the time.
Also, let Mastodon shrink if that means that the “market share” of other native Fediverse server apps grows.
The fewer people think the Fediverse is Mastodon, and the more exposure the other stuff in the Fediverse gets and what features it has over Mastodon, the better.
I’ll throw my -opinion- in the ring here because no one else is saying it the same way.
- Echoing what other people said, finding a server was hard especially as at the time I thought defederating seemed stupid (changed my mind somewhat now that I use Lemmy). Then once signed up discovery was/is a pain. How do I find good accounts when they aren’t synced with the instance I am on? Fuck if I know, I never found an equivalent to lemmyverse.net for mastodon.
- Now into the big problem I had: federation was a pain. It was my first interaction with a federated service that isn’t email and it was confusing and annoying. Finally find an account you like? Well you either can’t see any of their posts or the few you can have 1 reply and 5 likes. Eventually you realise you have to click onto the account’s instance to see everything and they have 100 replies and 500 likes (made-up numbers, obviously) but guess what you can’t interact with any of them because you are no longer on your instance. It basically forced me to browse logged out for 99% of my browsing, constantly following links between websites. I have not had quite the same trouble with Lemmy because despite having some similar problems, it has been a LOT quicker to sync especially once you point your instance to another.
- The lack of algorithm or fine control of my feed was off-putting. I still hate that Facebook and other platforms make it hard or impossible to sort chronologically, but having only chronological makes for a potential to miss out on massive amounts of stuff.
- And on a personal note, I think I’m just falling out of favour with the idea of a microblogging platform with strangers. If my friends used it things might be different.
I did try out Firefish and enjoyed that way more as it had a fun and engaging UI and lots of extra features, but it holds the same federation and discovery issues.
Then once signed up discovery was/is a pain. How do I find good accounts when they aren’t synced with the instance I am on? Fuck if I know, I never found an equivalent to lemmyverse.net for mastodon.
Feels like the A.1 issue of Mastadon as a platform. If person A on instance Q wants to follow person B on instance R, there’s no straight line easy path to do that. Compared to Twitter or BlueSky or Threads, where its all one ecosystem and you just say “I’d like to follow @LieutenantDickweasel” and now you’ve got their posts in your stream, Mastadon is byzantine and not worth the effort to explore.
On the flip side, Truth Social is a Mastadon instance, and it’s trading with a market cap of several billion dollars. Seems successful enough to me.
I think I’m just falling out of favour with the idea of a microblogging platform with strangers
Generally speaking, you’re not on these services to follow strangers per say. You’re on there to interact with D-list celebrities and other highly niche personalities. Or you’re on the system to self-promote and become a D-list celebrity/niche personality. Webcomics artists, semi-famous musicians, podcasters, and political bloggers are all over my feed. I’d never talk to these people IRL. And I’d never interact with them if they were even slightly more popular or famous. But in this space, its a cozy little “oh let’s check in on what the author of AtomicRobo Comics is up to?” fan relationship that’s fruitful and fun for everyone involved.
But Mastadon is shit at putting indie fans in touch with their focus of attention. After that, what am I using this for other than a stripped-down Discord or glorified group-SMS? Pointless.
One reason why Truth Social was able to work stemmed from the fact that it was a single magnetizing D-list celebrity that drew people in. But even then, you’re talking about an audience in the… thousands? Even as a one-stop shop for all things Donald Trump, it’s low energy and lame when compared to Twitter.
i posted in another thread how i think content discovery stinks on mastodon. bluesky is much better at it. mastodon feeds are a wall of noise
I’ll say it again, the name sucks. It’s not cute, it sounds like mastrubate compared to twitter, it just is not catchy.
TicTic, snapchat, the apps that make it have a stupid catchy name, mastadon ain’t it.
Mastodon wasn’t launched by a VC-backed Silicon Valley startup to become the phone app that replaces Twitter.
It was created by a German high school graduate and metalhead all alone as not much more than StatusNet with a different UI and some features cut for simplicity. It was designed by a nerd for nerds, nerds who didn’t rely on phone apps for everything. At this level, and back in 2016, not even an official native iPhone app was mandatory.
Maybe rebrand as Y
I do kind of like that they call messages “toots.” That’s my kind of stupid.
Twitter really isn’t that much better. I remember when Twitter first started and it was getting a lot of crap for its weird name and that you made tweets. It count on eventually, but it’s going to take constant exposure.
I like my toots.
Better name than X.
i think maybe because it has 3 syllables
I use mastodon every day and I’m glad it’s not dominate. It’s not a vc funded a shit hole looking for a growth market. I use mastodon because not every one is there, is a nice little niche place where I can play with my friends in peace
Pew pew pew
Mastodon is the only place where I don’t get triggered, and instead get inspired and/or informed.
Good moderation, no bots, no fascists, no “famous, because stupid” idiots. Just a nice bunch of people sharing cool, interesting shit. I absolutely love it.
I’ve been engaging with Lemmy more than Mastodon. Lemmy allows for more interactions through discussions. To me, it seems like Mastodon is slower to get interactions (for context, I have accounts on three different instances and used to post dark/gothic/satirical/surrealist poetry written by me daily, but I haven’t posted in days because no one seems to be really engaging with it). Mastodon has a lot of potential, but I think few are really committed to stick to the fediverse and all its potential.
As for why people don’t come back, maybe they’re confused about which instance to use since there are thousands of different instances for different purposes, I’m not exactly sure.
So… This is stalkerish, but I was curious about your dark/gothic interests and I read some of your comments and you seem like an interesting person. I’d be grateful if you could share your poetry (a link to your accounts or whatever medium). 😳 Sorry; thank you.
I read some of your comments and you seem like an interesting person
Thanks!
I’d be grateful if you could share your poetry
I use the same handle/nickname as here (dsilverz) on Mastodon’s main instance (mastodon.social). There’s a mix of poetry types and genres (some are really dark, found under the “Content Warning” Mastodon feature), but all of them tries to fit the 500 character limitation. There are other instances as well (one where I post AI imagery illustrating the poetry I’ve written, other has a plus 500 character limit, where I posted storytelling but has no many posts because it’s not well federated) I’m yet to find a Mastodon instance that both supports over 500 characters and has a reasonable federation and user activity (so that posts gets to readers).
I never really got into Twitter format. Been more of a fan of long form discussion that can bring more insight. Mastodon and bluesky just fill that void, although has replaced twitter for me.
Been more of a fan of long form discussion that can bring more insight
Me too. I don’t like the 500 character limit. It forces us to use slangs and internet abbreviations. Also, it allows for less information when I post in Portuguese (I’m Brazilian, so it’s my first language besides English) because Portuguese has all these long conjugations (differently from English). Some sentences are shorter in Portuguese (for example “O rato atravessou a rua” is shorter than “The rat crossed the street”), but they tend to be longer.
I think a better title & question would be, “Why is Mastodon struggling to thrive?”
It’s surviving no problem, but it’s not thriving for a multitude of reasons. Some are pretty well covered across comments here & in the linked discussion, and are more or less reiterations of prior discussions on the matter.
Ultimately I think as much as many of those reasons are correct, the biggest reason is the same as ever: network effects. All the jank and technical details could be endured and adjusted to if there was sufficient value to be had in doing so, i.e. following accounts of interest/entertainment, connecting with friends, etc. That’s proven to varying degrees by those that have stuck with Mastodon. In turn, however, it’s also clear by how many bounce off that for many there’s still insufficient value to be found across Mastodon instances to justify dealing with all the rough edges.
If Mastodon had enough broadly appealing/interesting people/accounts across its instances, people might deal with the various technical and cultural rough spots the same way they deal with similar on other social networks they may complain about yet won’t leave. There still aren’t enough of those sorts on there for many though, so Mastodon simply survives but doesn’t thrive.
Agreed, that would have been a much better title. There’s a lot of negativity around Mastodon – the Twitter migration in 2022 is often described as a “failure”. It certainly wasn’t a success, but I see it much more as a missed opportunity.
Network effects are certainly a big deal but every social network has to deal with the issue, and some succeed. Addressing some of the reasons for bouncing not only improves retention, but makes it more likely that people recommend it to their friends. So many of the problems from July 2023’s Mastodon Is Easy and Fun Except When It Isn’t were problems back in 2017 as well … how much progress has Mastodon made? Fortunately other fediverse software’s making more progress, but it’s still frustrating.
Because it doesn’t have $100s of millions to throw at marketing, or the name dropping of Twitter creators behind it.
It is what it is. You can either be alright with being small, or hurl money into it, but the people who hurl money into things tend to want it back at some point, and that means becoming a shitty business.
Mastodon has a horrible UI and UX, at least in my opinion. I’ve found Misskey and its forks to be better.
On the feature side, according to Mastodons recent 4.3 release post development is only 4 full time employees and a budget of under $500k annually. That is basically nothing in the realm of social media companies.
Improving Mastodons features requires money and resources, but Mastodons users are unwilling to pay for instances and unwillingly to fund development. Hell, the .world folks host a bunch of instances for collectively hundreds of thousands of users and they take in about $1k a month in donations. I’m surprised that even covers hosting costs.
So…it’s no wonder that it isn’t going to be as polished as other social media in ways that would reduce the attrition.
Mastodon is my only presence on social media. I love it. I found (over time) a large community of people who share my different interests. I love the wokeness of it. I don’t miss my lefty mutuals who are somehow still on X/Meta. I love the absence of influencers, algorithms and nazis. I love discovery through following hashtags. I could go on and on. I’m fine with people hating it for all the reasons I love it. They would ruin the vibe if they moved there.
mastodon + opt in to bridgyfed is the way
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You know all of those politicians and scientists people like to follow? Well, they’re still on Xitter.
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I remember their “official” app claimed it was a third party app on the stores, which probably put off a lot of potential users. Any phone users will be getting an app by some randos no matter what they pick, which is a big trust issue for many of us.
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I have an account that I use to read, but I’ve never posted on Mastodon. Decided to tweet after seeing this post and I see a privacy option called “Quiet Public - Fewer Algorithmic Fanfares”.
Seriously, wtf is this? What does that even mean? If techie people like me can’t figure out Mastodon then you can’t expect the general public to do that. I’m not blaming this feature in particular, but Mastodon is quirky in all the wrong ways.
