The big studios have been putting all their eggs in the most profitable basket in the last few years, which is huge action-packed franchises that consume record-breaking budgets. The mid-budget summer movie as we knew them up to 2015 or so (think Hangover, Superbad, Bridesmaids,…) have been dying out as a result, unfortunately. But the cracks of this model are now starting to show due to many “big” franchise productions bombing at the box office this summer.
The big studios have been putting all their eggs in the most profitable basket in the last few years, which is huge action-packed franchises that consume record-breaking budgets. The mid-budget summer movie as we knew them up to 2015 or so (think Hangover, Superbad, Bridesmaids,…) have been dying out as a result, unfortunately. But the cracks of this model are now starting to show due to many “big” franchise productions bombing at the box office this summer.