By this I mean, organize around some single person for leadership, or in other contexts focus on a popular figure. Even societies that tend to be described as more collectively-organized/oriented tend to do this.
People are people and are as flawed as one another, so this pervasive tendency to elevate others is odd to me. It can be fun and goofy as a game, but as a more serious organizing or focal principle, it just seems extremely fragile and prone to failure (e.g. numerous groups falling into disarray at the loss of a leader/leader & their family, corruption via nepotism and the like, etc.).
A great example is when you’re in elementary school and you get that one really athletic kid on your team for some team sport in gym class. You know you’re not on that level and never will be, so you tie yourself to them, knowing that them succeeding is good for you.
Likewise, we like to attach our fortunes to a designated person, and they become greater than just a person in our mind. Like, that athletic kid is not longer simply a kid who’s good at sports; they’re the athletic kid. Our favored 19th-century political thought leader is no longer just some person who had opinions on society and wrote them down; they’re a political messiah.