I can hear an Ice Cream truck coming from blocks away and it’s instantly recognizable.
Why aren’t there Taco Trucks cruising around the neighborhood with an instantly recognizable sound and menu? All the grownups would come running outside waving to the Taco Truck.
The Taco Truck was invented in 1974 so it’s been 50 years now. I’ve known the sound of the Ice Cream Truck since I was like 3 years old, but I barely even know where the Taco Truck is. You’ve got to follow them around on social media…
We have food trucks where I am that serve cuisines other than Mexican food, even though Mexican is by and large the dominant food truck type I encounter.
I’ve seen vegan food, macaroni, southern United States cuisine, pizza, and African cuisine. In larger cities, I’ve heard of stuff like a grilled cheese truck. They are out there! But now I would be happy to see a Chinese food truck or a Vietnamese food truck.