Two fundamental characteristics of internet memes are creative reproduction and intertextuality. Creative reproduction refers to the adaptation and transformation of a meme through imitation or parody, either by reproducing the meme in a new context (“mimicry”) or by remixing the original material (“remix”). In mimicry, the meme is recreated in a different setting, as seen when different individuals replicate the viral video “Charlie Bit My Finger.” Remix, on the other hand, involves technological manipulation, such as altering an image with Photoshop, while retaining elements of the original meme.

Intertextuality in memes involves the blending of different cultural references or contexts. An example of this is the combination of U.S. politician Mitt Romney’s phrase “binders full of women” from the 2012 U.S. presidential debate with a scene from the Korean pop song “Gangnam Style.” In this case, the phrase “my binders full of women exploded” is superimposed on a frame from Psy’s music video, creating a new meaning by merging political and cultural references from distinct contexts.

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This has no element of reproduction, nor intertextuality, or am I missing some key element here?