For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
I just brew in my French press after dinner, pour some into a thermos after it’s done, and store the rest in my French press in my fridge. The next day, I pour more into my thermos. I feel even old coffee tastes better than instant, but I understand that’s my opinion.