Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session

‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on ‘pause ads’ that show up when a user halts a binge session

  • Kusimulkku@lemm.eeEnglish
    3011·
    1 year ago

    Pause ads seem much less annoying than regular ads so sure, do that, don’t care when the show is paused

    • Objects in Space@infosec.pubEnglish
      66·
      1 year ago

      I was subscribed to paramount+ for Star Trek, and occasionally I’d pause to catch Easter eggs or read something on the screen, get a better look at a ship, etc - but all I could see was a shirtless man selling me old spice. It was actually really frustrating.

      • stepanzak@iusearchlinux.fyiEnglish
        112·
        1 year ago

        They could have definitely implemented it better. What comes to my mind is showing the ad only when the shiw is stopped and mouse was inactive for 5 seconds. This way, you could just jiggle your mouse a little when trying to catch those easter eggs. Not ideal, but much better than regular ads IMO.

        • ReallyActuallyFrankenstein@lemmynsfw.comEnglish
          13·
          1 year ago

          That’s a reasonable compromise, but it’s actually in direct conflict with the ad-sales team’s goals because they want to verify to advertisers that you are actually watching. Which means it’s unlikely to happen.

    • Darkhoof@lemmy.worldEnglish
      29·
      1 year ago

      They seem less annoying now. Just wait until you have pause ads coupled with regular ads!