Hitachi ceased production of the device in 2013 due to concerns about having the company name associated with a sex toy. Vibratex convinced the company to continue manufacturing it under the name “Original Magic Wand,” omitting the Hitachi name. In 2014, the company used the name “Magic Wand Original.”
To be fair, it’s probably a reasonable marketing decision to not have your industrial and home equipment company best known for its sex toys. I get where that came from.
Ah yes, Japan where Hitachi is from, famously not a company that made a magic wand.
Hitachi ceased production of the device in 2013 due to concerns about having the company name associated with a sex toy. Vibratex convinced the company to continue manufacturing it under the name “Original Magic Wand,” omitting the Hitachi name. In 2014, the company used the name “Magic Wand Original.”
To be fair, it’s probably a reasonable marketing decision to not have your industrial and home equipment company best known for its sex toys. I get where that came from.
not a vibrator, it’s a “personal massager” and how dare you suggest such a device could be used sexually!