I personally chucked it up to artistry. Makeup is to put it literally is drawing on your face and thusly it’s art. I’m a artist and yea I’ve had people male and female see one of my photos or drawings and ask me how I made this or that thing look cool. I’ve even had people say my photographs look nice because I take a lot of pictures, and well I suppose that’s a pretty blunt way of saying I practiced. If you don’t study a art form you won’t know what separates beginner artists from veteran artists. Tbh the only reason I know anything about makeup is because I sketch and making human CGI models is basically doing makeup for someone else and even then I understand that a lot of my terminology might be wrong and you can’t just simply make someones nose smaller or make them have a bigger mouth.