Elon Musk pushed back on advertisers boycotting X over antisemitism and other hate speech on the platform formerly known as Twitter during the 2023 DealBook Summit in New York on Wednesday.
What he’s saying: “If somebody’s gonna try to blackmail me with advertising? Blackmail me with money? Go f**k yourself.” Musk said. “Don’t advertise.”
He can always switch to less-savory advertisers.
This isn’t about keeping the lights on (paying the bills), it’s about maximizing profit. As always.
True, he cannot make as much profit with Oni-hole ads than Coca-cola ads, but it won’t matter as far as keeping twitter operational is concerned.
Twitter wasn’t profitable before he bought it. Loosing ad revenue makes it even less profitable; he’s actively losing money and, to be perfectly blunt, hurts him far more than any insult I could conceive.
Sure, but don’t let that stop you from insulting him. The activity is its own reward.