It sure looks like Elon Musk is deliberately destroying X
www.businessinsider.com
Musk's "go fuck yourself" remarks to X's advertisers seemed pre-planned, said one expert.

The billionaire had last year tried to back out of his $44 billion offer to buy what was then Twitter, but financed the deal by borrowing $13 billion from a consortium of banks. (…)

Musk may be looking to reduce those payments by ensuring X isn’t worth very much, Bloomberg commentator Matt Levine posited in January.