The users don’t care about the exclusivity. They care about two things:
The features.
The fact that it’s all the same app as SMS makes it extremely simple for ANYONE to figure out. It was a genius move for Apple to do that in the first place. Users didn’t need to THINK about using iMessage instead of SMS, the phone just did it. For the average user of these devices, that’s the kind of seamlessness it takes.
The people complaining about green bubbles would like to have a word with you. They like the features. They don’t specifically care about the features. It’s what everyone else they want to talk to uses. Lots of other apps have similar features. So features isn’t the reason people choose iMessage.
Did you read part two? The features are part of it (group chat functionality, media quality, etc) along with the seamlessness of it all. These users don’t want to download a separate app. They just want to text with the added features.
So users don’t care about exclusivity, they only care about features like less compressed video and renaming text groups which are exclusively available within an iPhone-exclusive app, exclusively when messaging other iPhones. Got it.
There is a group of users who care a lot about exclusivity because it signifies unique status (expensive luxury goods, “ultra” version of products that looks distinctly different). There are even more users don’t want to be left out of the “cool” group and that’s why many people buy iPhones.
The fact that Beeper exists proves that people (read: Android users) coveted the “blue bubble” else we wouldn’t even be having this discussion in the first place.
I would REALLY like a MessageKit like they already have CallKit which allows integrating other messengers with the Messages app so I can just use the one app for everything. Probably wishful thinking though.
The users don’t care about the exclusivity. They care about two things:
The people complaining about green bubbles would like to have a word with you. They like the features. They don’t specifically care about the features. It’s what everyone else they want to talk to uses. Lots of other apps have similar features. So features isn’t the reason people choose iMessage.
Did you read part two? The features are part of it (group chat functionality, media quality, etc) along with the seamlessness of it all. These users don’t want to download a separate app. They just want to text with the added features.
So users don’t care about exclusivity, they only care about features like less compressed video and renaming text groups which are exclusively available within an iPhone-exclusive app, exclusively when messaging other iPhones. Got it.
There is a group of users who care a lot about exclusivity because it signifies unique status (expensive luxury goods, “ultra” version of products that looks distinctly different). There are even more users don’t want to be left out of the “cool” group and that’s why many people buy iPhones.
The fact that Beeper exists proves that people (read: Android users) coveted the “blue bubble” else we wouldn’t even be having this discussion in the first place.
I would REALLY like a MessageKit like they already have CallKit which allows integrating other messengers with the Messages app so I can just use the one app for everything. Probably wishful thinking though.