A lot of the shill marketing is very hard to prove. A lot of the dialogue gets mixed in with commentors that have genuine brand loyalty.
It’s far too easy for a marketing team to acquire a high karma account and blend in. We’ll never get a truly clear picture of how much Reddit is astroturfed.
TBH I’m surprised it’s not higher than that. Even back before the API changes it certainly felt like a lot of front page content was paid for.
A lot of the shill marketing is very hard to prove. A lot of the dialogue gets mixed in with commentors that have genuine brand loyalty.
It’s far too easy for a marketing team to acquire a high karma account and blend in. We’ll never get a truly clear picture of how much Reddit is astroturfed.