Scientists show how ‘doing your own research’ leads to believing conspiracies — This effect arises because of the quality of information churned out by Google’s search engine::Researchers found that people searching misinformation online risk falling into “data voids” that increase belief in conspiracies.
And some just define “research” as clicking the next video in the recommendation list, a list carefully crafted by an algorithm to keep people engaged by feeding more of the same.