Despite the weird ass launch trailer that Apple put out there before, I’m kind of hopeful that this product does well to spur some sort of innovation in the VR/AR space. Professionally, I could see it being useful for product design as a way of getting a look at design concepts or showing stuff off to marketing, maybe even useful for Star Wars-esque Zoom/Teams meetings. On a personal level though, I’m not sure what I’d use it for that I wouldn’t already be using my regular VR headset for. If they can come out with some banger VR games or apps that might help. The trailer didn’t really give any good use cases for it, just some dad weirdly reliving some moments with his dead kids or something. Maybe you could have a Blade Runner-esque personal companion/assistant that you’d be able to see with it, coupled with improvements to AI (not just another useless Siri implementation).

I think a dream AR app would be something that let you “re-skin” the world, you could overlay custom art/models overtop of anything that was there in the real world to re-make reality to whatever you wanted it to be. So if you wanted to try redesigning your house, you could try it out in AR first to see how well it worked. Or if you wanted to change up your office workspace to have a bunch of NSFW furry paintings on the wall or anti-corporate graffiti on the walls, you could do that. Or you could even alter how specific people/animals looked. Replace random strangers faces with celebrities or make the world look like an anime. Tired of your dog, make them into a dragon instead. The possibilities would be endless.