If you call yourself an older millennial, then you definitely grew up with Fruit Stripe gum, its wildly erratic zebra mascot, and the brightly colored sticks of gum with bold fruit flavors that lasted almost as long as it took you to read this sentence. Almost.
However, according to Fruit Stripe’s manufacturer, Ferrara Candy, the gum is being discontinued. (That’s big news to anyone who didn’t think it was discontinued about the time “Hannah Montana” went off the air.) “We have made the difficult decision to sunset Fruit Stripe Gum, but consumers may still be able to find the product at select retailers nationwide,” a Ferrara Candy representative said in a statement.
Fruit Stripe commercial from the 1960’s: https://www.youtube.com/watch?v=lUKenR9k238
There was a short time around 1977, during which my wildest fantasy of the best and happiest thing that could possibly happen to me (short of truly fantastical and nigh-impossible things like going to Disneyland, which I wasn’t yet sure really existed) would have been to receive multiple packs of Fruit Stripe gum.