There used to be stories (not sure how many were true) of him going to events like E3, Tokyo Game Show, Gamescom, and other developer-centric game conventions.
He also was a key figure / contributor in some old school PC adventure games like Indiana Jones from waaaaay back in the day.
Valve showed how to do this right years ago at this point with the Steam Deck.
Boom. Scalper market collapsed for Steam Deck, PS5, etc.