If memory serves (being knowledge I gleaned from a podcast). He’s a YouTuber that has carved out a popular niche in philanthropy of sorts. All for views of course, but some philanthropy none the less. Very popular I think with, I want to say Gen Alpha aged kids. A lot of people have imitated the content style in the last few years. So I guess there is instant brand recognition and trust there for a lot of people.
We’ve always had odd balls, arseholes, pointlessly angry people, racists, homophobes, all varieties of people out on the fringe of generally acceptable behaviours. Modern technology has allowed them to find community and sort of glob together much easier, be much louder and more visible, spread their particular brand of thought.
Just my musings anyway. They were always there, the regular people were just more numerous and those on the fringe couldn’t find each other so easily.