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Cake day: June 19th, 2023

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  • That’s not exactly true. He’s talked about buying it for a little bit and was trying to buy enough shares to be on the board. The board essentially made that impossible so that’s when he put out the joke offer to buy it outright. But then he entered legitimate legal proceedings making that offer official and agreed to pay a certain amount in damages if he withdrew the offer. Then he tried to withdraw the offer saying it was a joke. Then they said “ok, pay us the damages you agreed to” and he tried to pretend that wasn’t real. Then eventually agreed to buy to get out of paying damages (and getting nothing out of it) because he knew his excuse would never hold up in court.

    So he wasn’t forced to buy it, he was forced to meet one of the two stipulations he agreed to in a contract, one of which was buying it.













  • Ben & Jerry’s has been fairly socially progressive for a while, this is not their first campaign like this and it hasn’t seemed to really affect them yet. There’s also the fact that part of Bud Light’s problem was who their average consumer was. Not every company that does something like that will get the same treatment, but when you advocate for something that most of your customers will disagree with, it’ll cause you problems.

    For example, take the Chicks (formerly the Dixie Chicks). They took a stand against the war in Iraq and made negative comments about George W. Bush. They were nowhere close to the first band/artist to this, but they saw the most backlash. But it’s because they were a country band so the majority of their fanbase supported the things the condemned.