

As one studio after another began clamoring to pay Sinners’s $90 million-ish asking price, the director’s agents at WME notified them of a few strings attached. Coogler would retain final cut (a creative dispensation reserved for the industry’s crème de la crème), command first-dollar gross (that is, a percentage of box-office revenue beginning from the movie’s theatrical opening rather than waiting for the studio to turn a profit), and, most contentiously, 25 years after its release, ownership of Sinners would revert to the director.
And they say it like this is A Bad Thing, creators should have more control over the things they make - Hollywood shafting people just makes everything worse. The studios are still going to make plenty of money.
That seems fair.
The Brutalist used AI to improve Hungarian accents, which seems a reasonable use for it. They also used it to generate photographs of fictional buildings, which has done someone out of a job. However, someone else has to come up with the prompts and sift through the results, it just feels a bit… Cheap? Low effort?