• millie@beehaw.org
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    8 months ago

    A business can be lucrative without being profitable. Profitable means the business itself is making a profit; that is, expanding its revenue. Reddit doesn’t need to do that in order to make everyone who works there money. They just need to keep the servers open and do a little maintenance. Reddit probably could be profitable as a business if it weren’t so lucrative for its CEOs, who presumably eat all the profits.

    I agree, though. Profit and growth are poor measures of a business doing what it should be doing, which is providing a valuable product to consumers. Honestly, these days they’re probably a measure that a company has stopped providing value.

      • millie@beehaw.org
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        8 months ago

        I’d imagine mostly advertising and premium accounts. I’d be surprised if there weren’t some shady deals going on for increased exposure too.

        • NeatNit@discuss.tchncs.de
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          8 months ago

          But, correct me if I’m wrong, the whole thing is operating at a loss. It’s spending more money than it receives, including advertising and all. That doesn’t add up.