The controversial boss of Embracer Group has discussed the topic of increasing the price of video games beyond $70 amid rising development costs and an increasingly competitive market.
They always cite how much it costs to make the game as the reason why they should be more expensive to buy.
They’re not wrong, but the audience just isn’t swallowing higher upfront prices. The only way they’re squeezing more out is with DLC, battle passes, mtx etc. which only work in specific types of games that have already saturated the market. It’s kind of an impossible situation atm.
They’re not wrong, but the audience just isn’t swallowing higher upfront prices. The only way they’re squeezing more out is with DLC, battle passes, mtx etc. which only work in specific types of games that have already saturated the market. It’s kind of an impossible situation atm.