The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • Flying Squid@lemmy.world
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    3 months ago

    Their coffee in the U.S. is the worst too IMO, aside from the occasional awful gas station coffee and I wouldn’t be shocked if they were buying Starbucks roast since they also sell it in bags in supermarkets. But, of course, it’s like McDonald’s- no matter where you go, you know what it will taste like. So people rely on it.

    I avoid it as much as I possibly can (it doesn’t help that I used to work on a show in L.A. that was partially sponsored by Starbucks and it was that or our other sponsor, Red Bull, if I wanted caffeine while working). The only times I go when I’m not traveling and have to make a caffeine pit stop and there are no other options is when all the other local coffee places are already closed since they all close earlier than Starbucks and I want to sit somewhere not at home to do something.

    Other than that, I always go local. And here, a lot of the local places have drive-throughs, so even that convenience Starbucks offers is unnecessary. They’re usually cheaper than Starbucks too. And, of course, better coffee.

      • Flying Squid@lemmy.world
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        3 months ago

        That’s what I hear, but I’d rather go to a local place. I always try to support local businesses over chains when possible. Even if it’s just a place I’m visiting, I’d rather support their local coffee chain than put more money in McDonald’s or Starbucks coffee. And I’ve discovered a lot of really nice places to hang out that way.

        • Nougat@fedia.io
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          3 months ago

          I wholly agree, but if you’re not in a headspace where you’re able to “deal with” searching out a local shop in a new area, and just need something good and predictable wherever you are, McD’s coffee definitely fulfills that need.

          • Flying Squid@lemmy.world
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            3 months ago

            That does make sense. Especially when traveling on an interstate and you just need a pit stop. I might do that instead of Starbucks in those situations from now on. Thanks!

    • Bone@lemmy.world
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      3 months ago

      Their coffee might be bad but people like them for their other drinks, or fancy coffees.