As A24’s flagship contender this awards season, The Brutalist has already cemented its place in the cultural conversation, seemingly resonating with many of the guilds and award boards across the world. Its success underscores the power of bold, auteur-driven storytelling and serves as a testament to the creative heights that can be achieved even with constrained resources.
However, one of the ways that they have maintained this small budget is by utilising publicly available tools and taking advantage of one of the biggest growing ones – AI, specifically Generative AI, which is famously critiqued due to the way it functions, which is by learning from already existing art created by real artists and replicating and crafting these into something new.
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In a new interview with editor Dávid Jancsó for RedSharkNews, he revealed that AI was used for two parts of the production process on the film: for assisting in helping the actors sound more Hungarian with AI enhancements to their voice, and using it to create an entire scene towards the end of the movie to showcase a variety of drawings.
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Many people have already argued that relying on generative AI for such an important moment in The Brutalist diminishes the craftsmanship and human creativity that audiences expect in a film centered on architecture, considering that it involves a field deeply rooted in artistic vision and individuality. The use of AI here has sparked debates about the ethics of automation in art and cinema, particularly as it pertains to projects that pride themselves on being deeply personal or auteur-driven.
Adding fuel to the fire, the proud claims of a low budget now feel disingenuous, as it was not achieved by creative ingenuity as implied but rather morally dubious shortcuts. However, the reliance on AI shortcuts now casts that achievement in a different light, with many seeing it as a cost-cutting measure that compromises the film’s authenticity. For a movie centered on an architect’s vision and legacy, the use of AI to simulate the protagonist’s creations feels antithetical to the story’s core themes and message.
What if instead, they had just hired a Hungarian actor for the part?
I’d rather people learn to accept AI and stop closing their eyes to it’s benefit.
So just erase the human element altogether and let the bots do the acting for us? Who needs real authenticity when you can have artificial authenticity at a fraction of the current effort.
Is that what I said? If you want to be a child, do it with someone else.
My original comment was about the human element of acting. Hire a Hungarian if you want authenticity, don’t hire Adrian Brody and just make him authentic with AI.
Your comment seemed to say we need to forget about all that and just focus on the benefits of AI.
I don’t know of any movies where Hollywood prioritized local actors unknown to the broader public over known actors with fake accents. The scenario you offer as an alternative simply doesn’t exist imo. We are talking about an industry that casted Scarjo as a Japanese girl.
In any case, the problem people are having isn’t about the directors not using local talent, it’s about them using AI. It’s technophobia.
If they didn’t care enough to do it authentically, why should I give a shit about their actor-accent auto tune.
No thanks, I’d rather refuse to learn anything and blindly accuse any useage of AI as “slop” despite never looking at it myself to judge it’s quality. How dare you accuse my opinion of being closed minded! I’ll have you know I formed that opinion myself after reading the opinions of others exclusively in my preferred bubble of the internet. How could I possibly be wrong?!