It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
An estimated $4 to $20 billion in value, what is he thinking?
Exactly! He was great at getting press and selling big ideas. He never made his ideas happen, other people did that.
Now with Twitter he’s trying to sell an idea no one cares about. No one was clamouring for the next social media platform.
And no one is looking for an ‘everything app’ either.