I think it could work but literally no one knew about it today, and so if there is a dip there is no way for anyone to attach it to a movement vs a quiet Friday. I didn’t even figure it out until yesterday on blue sky.
And if you want to say it won’t work, then I’ll tell you that as a cashier at a smaller local grocery store, today I saw nearly half of all transactions done in cash (usually it’s 1 in every 5-6) to avoid giving credit card companies money, an older woman explicitly mentioning that she was disappointed she had to use her Visa card because she didn’t have cash on her, and on top of that, I also saw a reduction in purchases of non-necessities (about a 20-30% overall volume reduction in total purchases) on top of people swapping out brands I’d usually see purchased like Coca Cola with smaller local drinks instead.
This was, by my estimates, maybe 30-50% of all the customers in the store. I’m not saying this is the rule, or that it’ll be identical across America. I think my area is probably much more likely to engage in this blackout than others, but I personally think this movement actually caught a lot more people than you might think at first glance.
I think it could work but literally no one knew about it today, and so if there is a dip there is no way for anyone to attach it to a movement vs a quiet Friday. I didn’t even figure it out until yesterday on blue sky.
Again, see the part of my post where I specified:
This was, by my estimates, maybe 30-50% of all the customers in the store. I’m not saying this is the rule, or that it’ll be identical across America. I think my area is probably much more likely to engage in this blackout than others, but I personally think this movement actually caught a lot more people than you might think at first glance.