Yes of course you have to market outside of Steam. But actually most traffic to the game page will come from people discovering it through Steam. Especially for an indie who can’t afford a traditional marketing campaign. A feature on the front page will blow the traffic you’d get from a Tuber or Twitch play out of the water. But you’d only get featured if you have high sales momentum or high wishlists before launch. That’s what the pre launch marketing campaign is for. Getting on YouTube and Twitch channels is just to get the snowball rolling. The rest comes from the Steam algorithm and word of mouth.
That’s what the pre launch marketing campaign is for. Getting on YouTube and Twitch channels is just to get the snowball rolling.
Right, and that’s what this game didn’t have. You have a trailer and some people who happened to discover this game and decided to play it. No real marketing campaign push to get indie streamers to play it. And the ones who do happen to play it are PoE2 players, which doesn’t do a good job of shaking off this looter ARPG image it’s trying not to make.
The name makes it even worse because it’s not a unique phrase.
Yes of course you have to market outside of Steam. But actually most traffic to the game page will come from people discovering it through Steam. Especially for an indie who can’t afford a traditional marketing campaign. A feature on the front page will blow the traffic you’d get from a Tuber or Twitch play out of the water. But you’d only get featured if you have high sales momentum or high wishlists before launch. That’s what the pre launch marketing campaign is for. Getting on YouTube and Twitch channels is just to get the snowball rolling. The rest comes from the Steam algorithm and word of mouth.
Right, and that’s what this game didn’t have. You have a trailer and some people who happened to discover this game and decided to play it. No real marketing campaign push to get indie streamers to play it. And the ones who do happen to play it are PoE2 players, which doesn’t do a good job of shaking off this looter ARPG image it’s trying not to make.
The name makes it even worse because it’s not a unique phrase.