A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

  • TooManyGames@lemmy.world
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    1 month ago

    Folks here are missing the point blaming LTT for the drop. This has been a sudden drop, too sudden to be fatigue or audience tastes changing.

    Also I can see the same on my own channel. About 2 weeks ago views suddenly dropped to a third of the usual views. And even high performing videos have had trouble getting views since. Even videos with a high impression percentage are getting lower than average views.

    The same wsd also reported by Second Wind (old Zero Punctuation) and their experience is the same: way too sudden drop to be anything else except YouTube adjusting their algorithm.

    • JayGray91🐉🍕@piefed.social
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      1 month ago

      The same wsd also reported by Second Wind (old Zero Punctuation) and their experience is the same: way too sudden drop to be anything else except YouTube adjusting their algorithm.

      In their video, Yahtzee said it could be related to Restricted Mode on youtube suddenly turns on by itself. Or at least that’s their hypothesis, since they checked that if that mode is on, a lot of their videos vanished from their channel.

      • TooManyGames@lemmy.world
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        1 month ago

        They’re wrong, my channel has under 4% viewers in the up to 18 year segment, this effect is way bigger than if I lost then completely. Also my channel features no swearing or inappropriate content so, it should not affect it at all if this was the case.

        • mesa@piefed.socialOP
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          1 month ago

          Tierzoos theory is because formats that were good for the past years (8-10 min videos) are less popular now with the advent of shorts. And people are watching yt on their TVs now.

          Demographics are also changing. Wish there were more actual data. Other than the very end result which is views down over many channels all at once.

          • TooManyGames@lemmy.world
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            1 month ago

            That also wouldn’t have a drastic immediate effect. On the long term this is likely to eat some views of long form content.

        • Visstix@lemmy.world
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          1 month ago

          It’s not about what your viewers are, it’s about what youtube now automatically hides by default. They show it in the video.

          • TooManyGames@lemmy.world
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            1 month ago

            Yes, but even if they hid everything I have from teens and suspended teens, the drop would be way less. And that’s why I think they are wrong about the reason for the drop.

        • cardfire@sh.itjust.works
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          1 month ago

          I think his org has consistently done its best and I still tune in across the channels. I know that I couldn’t do better with matched resources, without experience and a lot more considerations.

          Listening to everyone hate on a whole media group puzzles me a bit.

          • Blue_Morpho@lemmy.world
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            1 month ago

            LTT has done bad things and never apologized. For example he copied a gamersnexus script and never acknowledged it.

      • CosmoNova@lemmy.world
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        1 month ago

        I‘ve noticed the algorithm drizzles a good portion of smaller creators on my front page in recent months and that part is growing. I am talking about videos with just a few thousand or few hundred views that make up roughly 10-15 percent of my recommendations or so.

        I think Youtube is diversifying exposure so you don‘t see the same faces you‘ve seen the past 15 years as often and new channels get a chance to grow. I am guessing Youtube doesn‘t want to be too dependent on the same huge channels anymore either.

        Of course that means huge creators are calling to the pitch forks and torches because they lose revenue but why should I care? Most of them are rich anyway and don‘t necessarily produce better videos than someone with their phone in their garage workshop or a bunch of college students in their dorms. If anything it feels more like the old Youtube again.

        There is a lot wrong with Youtube but I couldn‘t care less about huge channels being forced to slim down or try harder.

        • Appoxo@lemmy.dbzer0.com
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          1 month ago

          Noticed those as well.
          Usually the side bar recommends the usual bunch or related content but then there is this totally random video of some small channel with 10 maybe <1000 views doing a let’s play or some random content which is completely unrelated to the content I watching at the moment.

          Most of them are rich anyway and don‘t necessarily produce better videos than someone with their phone in their garage workshop or a bunch of college students in their dorms. If anything it feels more like the old Youtube again.

          In the case of LTT: Not everyone can absorb the cash flow for an ULTIMATE PETABYTE MULTI-NODE STORAGE SERVER BUILD.
          I honestly enjoy those as uneducated as some videos are, those infrastructure videos are really enjoyable for the amount of jank.

        • clif@lemmy.world
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          1 month ago

          I’ve been getting recommendations for videos with 2 to 10 views. Noticed it about three months ago.

  • towerful@programming.dev
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    1 month ago

    Probably doesn’t help that a bunch of the decent channels were bought by private equity and are now churning out boring, safe and uninteresting content.

    https://youtu.be/hJ-rRXWhElI (a yt link, lol).

    A brief summary from https://www.dailydot.com/news/youtube-channel-private-equity/

    Some channels like Donut Media, Veritasium, and Task and Purpose have been acquired publicly. Others, such as Dude Perfect and Coco Melon, have been acquired more privately, with no public disclosure.

    Plenty others. A key giveaway is when a channel diverges their risk. When the front man who is the reason you have watched the channel suddenly has co-hosts and large segments from other channels in their regular content.

    • Ashenlux@lemmy.blahaj.zone
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      1 month ago

      Oh, so that is why Veritasium went to shit. That’s such a shame. It was a great channel that I was excited about when a new video would drop. Then low quality videos started coming out and I don’t watch them anymore. Haven’t unsubscribe yet though, maybe I should get around to that.

        • Krudler@lemmy.world
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          1 month ago

          I’m not the other person but my reason is I feel they’re faux-intellectual videos that mostly serve to confuse people and muddy issues. A bit of an embarrassment to science, cloaking their tomfoolery in faux-surprise and scripted wonder.

  • masterofn001@lemmy.ca
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    1 month ago

    Google is making users/consumers not want to use/consume google things by making those things more difficult, more invasive, less user friendly to use/consume.

    That’s it. That’s all.

    If I just want to watch a clip that I could before but now I have to sign in because it thinks I’m a not, NO

    If it wants me to watch ads for things I’ll never buy and actually forces me to, NO.

    If it kills the front ends I prefer to use, or kills the ability to watch via proxy, for my privacy and/or security. NO.

    If it feeds me Nazi shit without clicking a single link on a new install on a new browser with no profile on a new IP, fucking NO.

  • JackbyDev@programming.dev
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    1 month ago

    LTT had multiple pretty bad scandals, didn’t they? I recently needed to find some technical information and other places had better information. LTT seems to be more of a pop culture tech channel? I don’t even really know how to describe what I mean. It’s like the reviews are more like fluff pieces I guess? They aren’t super duper technical. But I also don’t watch them much so maybe I missed something.

    • AdrianTheFrog@lemmy.world
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      1 month ago

      Yes, it’s definitely a more mainstream entertainment channel than pure info

      aimed more at gamers than tech people I think

  • PangurBan@lemmy.world
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    1 month ago

    Yeah, because Linus is kinda shit more and more. Hes wholly turned me off from his content over the years because of how he acts, what he says, etc. And you can ‘trust me bro’ on that.

    I really like and appreciate people like Steve. I like what he’s doing and how he’s doing things. He hasn’t become a greedy corpo and hes just a very intelligent and caring person who believes in standing up for what’s right; Even if that means calling out a friend in the industry.

    I feel like Linus is out of touch with reality. He’s not at all down to earth anymore.

  • Horsey@lemmy.world
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    1 month ago

    I completely stopped watching him after the GPU fiasco. I always thought he might be super slimy, but I think I can reasonably say that he is.

  • shortwavesurfer@lemmy.zip
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    1 month ago

    What would make me really happy is if viewership across YouTube entirely was down because people were getting fed up with YouTube and shifting to alternatives.

    • orclev@lemmy.world
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      1 month ago

      The problem is that there aren’t any really viable alternatives. YouTube has three major advantages and all three are necessary. First and most critically it has a viable business model (that is it has a way to earn money to pay creators). It’s a shitty business model, but it is viable which already puts it ahead of most services that are coasting on VC funds and hoping they’ll trip over a business model before they go bankrupt. Second it has the infrastructure and capital to actually serve content. Running a video streaming service is the single largest bandwidth consumer you could possibly come up with and that means considerable network infrastructure costs, to say nothing of the storage demands. Third it has network effect going for it. Nobody is going to watch videos on your platform if there’s only a couple dozen of them total. The sheer size and scope of YouTube means no matter what you’re looking for you can find something to watch. It’s a one stop shop for AV content.

      Every single competitor to YouTube has failed on one of those points, usually the first one, rarely the second. The last service I saw come close to hitting all three was Vimeo, but it flamed out not even a decade after it launched. Twitch.tv is struggling to make their accounting work and isn’t even a direct competitor because they’re pushing hard for live streams as opposed to pre-recorded videos. Alternatives like PeerTube have no business model and will never attract creators or a mainstream audience. Paid hosting platforms like Floatplane are replacements for traditional video streaming services like Amazon Video or Netflix not really platforms where just anybody can set up a channel and start posting videos.

      To paraphrase a famous saying, YouTube is the worst public video streaming service except for every other one. Until someone comes along and figures out how to make enough money to reliably pay creators and has enough capital to actually serve that content reliably and in high quality YouTube isn’t going anywhere.

      • k0e3@lemmy.ca
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        1 month ago

        I wanna like Peertube as an alternative, but I can’t find any content I like there. And the app is so awkward to use.

        • cecilkorik@lemmy.ca
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          1 month ago

          I use Odysee and Peertube where possible but yeah they’re somewhat awkward, and the biggest thing I typically miss is the comments. As awful as most Youtube comments are, the critical mass is there, if you’re looking for a quick link to something in the video, the summary that the author should’ve included but didn’t, the correction where the author was wrong, or something else of actual value, chances are whatever it is you’re trying to find somewhere on the top heap of Youtube comments. As with most social media, the value is not in the service itself, it’s in the community. Steering that community towards somewhere where it will actually be appreciated is a herculean task when someone has to be the pioneers and live in that desert and put in the work to prepare it for the ones who will come after them.

          • k0e3@lemmy.ca
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            1 month ago

            As much as I do complain about Peertube, I do like how it’s like the old personal blog days. Just kinda quietly do your own thing. I’m actually thinking of starting a channel to teach Japanese. I’ll probably have a few lines of my diary and break down the vocabulary and grammar in English and French. It’s like shit nobody would give a crap about, but it’ll get me to keep up with my diary and maybe someone will find the info useful, which I think the earlier days of personal websites and blogs were like.

          • Pandasdontfly@slrpnk.net
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            1 month ago

            I glanced at odysee and noped out the second the front page I was looking at was full of trump racist propaganda

    • Tollana1234567@lemmy.today
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      1 month ago

      youtube is already replacing it with AI slop, and propaganda. they increased it. thats where the money is, other than getting it from the major television networks.

      i think history buff channels were calling out there were clones of his channel in AI form.

  • Tollana1234567@lemmy.today
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    1 month ago

    isnt well know he had incident with a former employer over something like last year? the sub/fans are all just shilling/meming for him. isnt his shtick all just reaction videos on various tech items.

    • kameecoding@lemmy.world
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      1 month ago

      isnt well know he had incident with a former employer over something like last year?

      It’s so well known that you can’t even name what it is?

  • Showroom7561@lemmy.ca
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    1 month ago

    I stopped watching LTT videos when they just became long-form ads. Or when everyone five minutes was a sponsored segment.

  • ProgrammingSocks@pawb.social
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    1 month ago

    Eh. I lost any interest I had with Linus after the whole Gamers’ Nexus thing, and I’m definitely staying away after hearing what Louis Rossman had to say about the guy.

  • rafoix@lemmy.zip
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    1 month ago

    So many possible reason.

    Linus has a history of scummy behavior which turns people off.

    Everything gets boring eventually. Especially things that are supposed to be funny.

    Google ads are extra obnoxious making the entire platform more annoying to use and most of us will never pay for youtube. Those ads are not even selling products I would be interested in. Investment scams, car accident claim ads, AI voiced robot panda. It just annoying noise.

    Nothing lasts forever.

    • kieron115@startrek.website
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      1 month ago

      He’s also put a lot of work into creating a team of hosts that are genuinely wonderful to watch. Riley, Jake, Sarah, James, and Elijah to name a few. Best thing he could do for his brand is step out of the limelight, focus on being “chief vision officer” and let his wonderful talent fully take over hosting.

      • Retro_unlimited@lemmy.world
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        1 month ago

        That’s what bugs me the most, it used to be everyone making awesome fun videos, but then Linus is now the host of EVERY video. It’s just not the same

        • kieron115@startrek.website
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          1 month ago

          Huh, I’ve been watching them since like 2016 or so and I seem to remember him hosting more frequently back in the day. Seems like now he does most of the main channel videos while everyone else handles Short Circuit and the like. My personal theory is that Linus is grooming Elijah to be his replacement. But we’ll see.

  • Tang@lemmy.world
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    1 month ago

    I used to watch LTT all the time. I stopped watching some years back after he installed a six figure Wi-Fi system on his “estate.” I had enjoyed watching a relatable everyman review computer hardware, and more often than not break things. I didn’t sign up to watch a millionaire dick around with exotic tech in his McMansion.

    • Holytimes@sh.itjust.works
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      1 month ago

      Doesn’t help he has actually gotten dumber over the years.

      He very clearly has fallen out of touch and basically is just a personality at this point.

      So your not even watching a tech enthusiast millionaire dick around with things.

      Your just watching a rich white dude dick around with tech and his company.

      • slaneesh_is_right@lemmy.org
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        1 month ago

        I always hated his "oh no i hope i don’t drop this expensive thing that you peasants can hardly afford… Oh i dropped it’ schtick. People cheered him on like aome village idiot. At some point he said he feels like he’s pushing expensive unnecessary stuff to people who can hardly afford it and he wants to stop doing it. But he never did. He’s doing tech reviews and i assume a podcast, because everyone has a podcast, and his studio is ABSURD. I watched some other video where they needed something from the LTT studio and they even commented on how fucking big his operation is. He had rooms there he didn’t even know existed. I stick to the opinion that he’s just a slimy rick man, nothing else.

        • RisingSwell@lemmy.dbzer0.com
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          1 month ago

          It’s a business with over 100 employees, if it wasn’t huge where would the employees be? His dropping thing always existed, he just got rich in the meantime.

  • Goretantath@lemmy.world
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    1 month ago

    Remember, so long as you stay subscribed to a channel but don’t interact with it in any way(click a vid, comment, dislike it or comments in the comment section) it hurts the channel. Thats why i resubbed to every channel i unsubbed from, that way i can actually hinder them instead of help them. This has been proven from Jesse Cox being told so by youtube staff during meetings he’s had, you literally have to start a fresh channel free from the dead subs to get the algorithm to pick you back up.

  • flop_leash_973@lemmy.world
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    1 month ago

    Broadly maybe the viewers are just getting sick of all of the shilling for cheap shit that goes on with the ever increasing sponsor segments so many channels have these days. Arguments will be had about just how needed all of those marketing dollars are for the creator to keep doing their thing vs them getting used to a lot of money and wanting even more of it. But the end result is a worse viewing experience for the consumer. I know there are a lot of channels that make good content that I’ve stopped watching because they spend a quarter of the video shilling junk. Sure sponserblock would get rid of those sections, but it won’t send a message like unsubscribing and stopping watching them completely will.

    Also maybe this is a larger Youtube usage hit due to their aggressive anti-adblock nonsense and uptick in ads and shitty UI design.

    For Linus specifically, he has the above issues as well as having been very publicly outed as a slimy deuce. What his channels put out is not unique enough these days to justify dealing with the shilling and his companies bad behavior.

    • Aatube@kbin.melroy.org
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      1 month ago

      though i get the other things you mean, LTT’s sponsor sections have roughly stayed the same length over the years: two minutes every half-hour